You want to wow people. You want them to see your website and know that they want you. People should be able to come to your website, and not only see all about what you do, but also get a glimpse of who you are. You want your passion to shine through. Yet you’re wondering where to even start. You know a website is an essential part of marketing for any business. It’s not easy to figure out what to say and how to fit everything together. I’ve seen many, many doula websites and web pages. There are some beautiful sites out there. I’ve also noticed a lot of sites that didn’t say where they were located or how much it costs. I’ve seen quite a few with broken links, poor grammar, font that can’t be read, and navigation that doesn’t flow well. That being said, a well done website is a jewel to be proud of. It’s not easy to create websites. Make yours unique. Let it reflect the authentic you. I hope this blog gives you a good start to molding your masterpiece of a website.
So let’s talk about what a doula website needs to have as well as some optional things to enhance the viewer’s experience.
You also have the option of doing blogs. This can bring website traffic. Blogs are also an easy way to reference topics you talk to clients about. Please do include a blog directory. My website www.LeannaMae.org has a blog timeline directory with the newest listed first + a blog topical directory. It’s easier for me to quickly reference a blog without having to search for it. It’s also tremendously easier for readers to find a specific blog as well as view the variety of blogs available to read. I’ve actually never seen another website have blog directories like that. I wish all the bloggers I follow would add that feature.
Of course, include any products you sell related to birth work.
Some doula websites will have a members only area where your clients can log in to access info exclusively for them.
The pages should be aesthetically pleasing. Here are some things to check for from a reader’s perspective before you publish your website.
This blog should send you well on your way to getting you started. You’ll always be able to update your site. You can switch out your stock photos from time to time. You can freshen the website for each season. Have fun making your website. This is your artwork. Paint a picture of who you are to share with the world on your little piece of the web.