What should you have on your doula website?

You want to wow people. You want them to see your website and know that they want you. People should be able to come to your website, and not only see all about what you do, but also get a glimpse of who you are. You want your passion to shine through. Yet you’re wondering where to even start. You know a website is an essential part of marketing for any business. It’s not easy to figure out what to say and how to fit everything together. I’ve seen many, many doula websites and web pages. There are some beautiful sites out there. I’ve also noticed a lot of sites that didn’t say where they were located or how much it costs. I’ve seen quite a few with broken links, poor grammar, font that can’t be read, and navigation that doesn’t flow well. That being said, a well done website is a jewel to be proud of. It’s not easy to create websites. Make yours unique. Let it reflect the authentic you. I hope this blog gives you a good start to molding your masterpiece of a website.
 
So let’s talk about what a doula website needs to have as well as some optional things to enhance the viewer’s experience.
 

1. What is a doula?
2. Benefits to doula care
3. Services offered
4. What you do and don’t do
5. Packages to choose from
6. Fees
7. Locations served
8. Contact info
9. Social media links
10. Reviews
11. Experience
12. Education
13. A little bit about you, why you became a doula, and what you love about it
14. Pictures of you
15.  Answers to frequently asked questions

 
You also have the option of doing blogs. This can bring website traffic. Blogs are also an easy way to reference topics you talk to clients about. Please do include a blog directory. My website www.LeannaMae.org has a blog timeline directory with the newest listed first + a blog topical directory. It’s easier for me to quickly reference a blog without having to search for it. It’s also tremendously easier for readers to find a specific blog as well as view the variety of blogs available to read. I’ve actually never seen another website have blog directories like that. I wish all the bloggers I follow would add that feature.

Of course, include any products you sell related to birth work.  

Some doula websites will have a members only area where your clients can log in to access info exclusively for them. 
 
The pages should be aesthetically pleasing. Here are some things to check for from a reader’s perspective before you publish your website.

• Is the menu easy to use?
• Does the order of pages make sense?
• Are any drop down menus opening the proper pages?
• Have you provided all the necessary information?
• Is the font legible?
• Does the color of the font contrast well with the background color?
• Do you have a variety of stock photos placed on each page?
• Does the contact page go through to your email?
• Do you have social media links on each page?
• Are all the links working?
• Has the content been repeatedly proofread for spelling errors, grammar mistakes, fragments, and run-on sentences?
• Does this represent who you are? Does it capture your essence?

 
This blog should send you well on your way to getting you started. You’ll always be able to update your site. You can switch out your stock photos from time to time. You can freshen the website for each season. Have fun making your website. This is your artwork. Paint a picture of who you are to share with the world on your little piece of the web.