An important component to creating a business plan for success is examining failure. Know the things that cause businesses like yours to fail. Make a plan for how to prevent those obstacles. Most doula businesses have gone under within 3 years of starting. Many doulas complete their training and put themselves out there only to never succeed at getting their business off the ground. According to the Small Business Association, 30% of businesses fail within two years of launching, 50% in 5 years, and 66% within 10 years. All small businesses have some rough odds to conquer. Being an independently practicing doula that has to get a steady flow of clients and be on call 24/7 comes with its unique challenges. Let’s look at what some common obstacles are. Below each obstacle are potential solutions.
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